EMPERORS OF THE IP
There are two people in cinema, of great creative success, that I really want to write about. Art Report Today doesn't have the funds to assign a writer and I don't have the time to research and investigate. But I can tell you why I'm interested.
Both have approached the concept of Intellectual Property, the IP, in very fascinating ways. IP is the tony way of saying 'our beloved franchise.'
Someday I will share my admiration of Jason Blum. He is the impresario of Blumhouse, a mini-film studio, and the acorn that fell from the tree of Irving Blum, the famed provocateur of LA's seminal Ferus Gallery.
This weekend, director Dan Trachtenberg opens his new film 'Predator: Badlands.' Somehow, he has seized a crapped out franchise, an entire IP no less, and sailed away with the spoils. He is a well-prepared pirate. His toolkit was packed with talent and solid work experiences. I think he was ready, at the right time.
It all begins in 1987 with a sci-fi actioner starring Arnold Schwarzenegger. 'Predator,' and so many other films, are a take on the 1924 classic tale, "The Most Dangerous Game." Here, the big game hunter is an alien, going after human trophies on earth. Director John McTiernan kept the film moving and the theatrical release was a huge box office success.
Yes, there was gold in those hills and many tried to mine it. Predator sequels were made in 1990 and 2010. Two "Alien vs. Predator" crossovers were hatched in 2004 and 2007. The franchise, I mean the Intellectual Property, died in 2018 with director Shane Black's widely derided "The Predator."
Filmmaker Dan Trachtenberg made a short in 2003. In 2011, he directed an episode of "BlackBoxTV." In 2016, he helmed "10 Cloverfield Lane," the spin-off of the unexpected box office success of director Matt Reeves' big monster in Manhattan thriller "Cloverfield," in 2008. Notices were good.
This is where it gets interesting. Everyone believed the 'Predator' IP was toast. All of the films in the series were set in the present day.
Somehow, and I'd like to find out, Dan Trachtenberg got the new idea that those aliens have been coming to earth to hunt for centuries. He took what he believed were the IP's strong points and placed his adventure with the Native American Comanche tribe in 1719. Interesting.
"Prey" premiered at the San Diego Comic-Con in 2022. The 20th Century Fox film played on Hulu and Disney+. Reviews were good and viewership was high. A goldmine and an invitation for more.
Early in 2025, Trachtenberg debuted an animated time-traveling feature "Predator: Killer of Killers." This weekend, you can go to the opening of his new live action film "Predator: Badlands," starring Elle Fanning and Dimitrius Schuster-Koloamatangi. Trachtenberg is keeping the IP fresh, and refreshed, which is hard to do.
All of the imaginative minds in Hollywood believed the Predator IP was dead, beaten, bruised and condemned to the curb. I love Trachtenberg for thinking otherwise, in very clever ways, respectful of the lore and the joys of the genre. A true creative.
He is worthy of a profile. I want to know the story of such smart serendipity. The challenge of presenting his idea. How his concept was polished and evolved. Were there other motivating factors?
A painter works alone in a studio. A filmmaker needs an army and creativity is shared. The film industry has always been very particular and controlled, yet these days the landscape is apocalyptic. Gloves are off. The medium that we formerly knew as cinema is a whole new game. Dan Trachtenberg is a rare IP superstar. He is doing good work.
Art Report Today .com